News Edition
Apolina: Our AW24 Preview
The brand new collection from Apolina launches next Thursday 26th September. A homage to craft that plays on their love of patchwork and embroidery, this season is a story of layering and cosy, eclectic styling. Folk inspired florals to be mixed and matched in your own way.
We have selected 17 stunning styles that we know you're going to fall in love with and are delighted to share a first look at our beautiful AW24 edit with you.
Wonderfully Whimsical - Little Cotton Clothes
Little Cottons Clothes are back with a wonderfully whimsical collection for the Spring/Summer season. Think vintage inspired floral dresses and rompers, seersucker gingham shorts and dungarees, tulle trimmed tutus and broderie anglaise layered blouses inspired by nature and carefree Summer days.
A collection of over 20 pieces, for both babies and older children up to 8 years of age, that are perfect for the Spring / Summer season - light weight and airy, comfortable and floaty, evocative of fun-filled, warm summer days from yesteryear.
Kamso: Inspired by African Heritage
We are delighted to welcome Kamso to Junior Edition for the first time this season. Founded by Seyi Sokoya, it is the most beautiful children's lifestyle brand, ethically made and inspired by African heritage. For boys and girls up to 8 years of age.
Seyi was inspired to create Kamso after graduating. She became a mother during her last year of university and had noticed that children's clothing lacked the authenticity she associated with African heritage with African inspired clothing often relying heavily on the use of intense prints in their design.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
Meadows: Romantic and Feminine Womenswear
We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!
We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!
We Are The New Society: The Sea Side of Life
The New Society is a truly beautiful collection of clothes for both children and women created by Estefania Grandio in Madrid. Designed with sustainability and made in Europe using organic fabrics it is our third season with this beautiful brand.
Their SS21 collection is called The Sea Side Of Life - as seaside dwelling folks ourselves it was always going to be a concept we were going to fall in love with, even if Brighton isn't quite as evocative of sunny sandy days as the med!
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Bobo Choses: For President
Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.
Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.
New Collection: Bobo Choses Growing Young - The Catalogue of Marvellous Trades
There has been SO MUCH buzz around the new Bobo Choses AW20 collection and there's absolutely no denying that when I first laid eyes on this season I let out an audible gasp, this is Bobo at their absolute finest!
The adult collection is first out of the traps this season so you can spoil yourself before indulging the kids.....The Catalogue of Marvellous Trades is a celebration of creativity, possibility and freedom and it's a little bit amazing!
