The Birinit Bunch

Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.

The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Print designs are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.

The SS22 collection 'The Birinit Bunch' is inspired by the American sitcom 'The Brady Bunch' (which I absolutely loved as a child) and summer afternoons watching TV as a family after lunch. The 70s really were quite a magical time, a time of change, full of good intentions and naivety.

Summer was synonymous with being together. Families packed cars to the brim with suitcases and inflatable balls and headed to the beach full of excitement and anticipation. What lay ahead were the simplest of joys - ice cream at the beach bar, lazy afternoons of board games, summer cinemas - days where time stops and the laughter never does, surrounded by family and friends - the 'gang'.

This collection pays tribute to that time, to those fun-filled days and most importantly to those friends who help define the most special moments in our childhood. Times that were both simple and simply perfect!

Nostalgic ginghams and stripes combine with hand embroideries, floral prints and pointelle knits in Birinit Petit's signature shapes and you'll find some really super 70s styles such as flared pants and wide collars for that true Brady Bunch summer vibe.

The Birinit Bunch, online now.