News Edition
Mini Rodini: Sport
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
Konges Slojd
Founded back in 2014, Copenhagen based Konges Sløjd have been part of the Junior Edition family for over five years now. We fell in love with their simple, functional and beautiful designs whose Scandinavian roots can be keenly felt and whose appeal is enduring.
A store favourite, it is a go-to brand for so many of our visiting customers as well as well as being hugely popular amongst those shopping online. Whether decorating the nursery, clothing newborns and older children or looking for beautifully designed toys and homewares, our current collection of over 500 pieces offers plenty of choice with seasonal print themes and new products being added all the time.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
Ketiketa SS22
Ketiketa is an independent French brand founded in 2007 and directed by Alia Harbi, bringing together a team sharing a same clothing philosophy less is more and a same manufacturing ethic small is beautiful.
Ketiketa collections are designed in their studio in the fifth arrondisement of Paris and made in small-scale production in Kathmandu. Ketiketa promote traditional techniques, working intimately with artisans and small sewing workshops, as well as socially aware organisations.
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Hvid - Soft, Pure and Kind
Belgium based Hvid, founded by Caroline Camerlynck, make exquisitely crafted knitted goods for babies and young children. From blankets and booties to cold weather accessories, cocoons and comforters. These are heirloom pieces to treasure, perfect in every way.
When the Danish speak of ‘hvid', they speak of the purest colour of all: white - a colour that is as fresh as snow and soft as milk. Interestingly, every Hvid design is first made in pure white, to create the finest subtleties in the pattern and find the perfect weight. There is a genuine commitment to producing the very finest, luxury, soft knitted goods possible that is reflected in the beauty of every piece produced.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
In-Store Preview Shopping Event - Talking Bobo
We are extra excited to throw open the doors to our beautiful Brighton shop this week as we are hosting an exclusive in-store preview shopping event for the very latest collection from the brilliant Bobo Choses.
Talking Bobo is the very first collection to launch for the forthcoming Autumn/Winter season and we are are thrilled to be able to invite you for an exclusive first look from the 11th to the 14th July, ahead of the online launch this Thursday 15th July.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.