News Edition
Soor Ploom Drop 3 Preview
The third and final drop from Soor Ploom is very nearly upon us and we can't wait to bring you the last pieces needed to complete your winter wardrobes.
With nearly 20 new styles incoming, you won't be short of choice and we will be adding the Agatha Tunic, Charlie and Imogen Overalls, Eloise, Enola and Tippi Pinafores, Jane Trousers, Mayes and Molly Skirts, Prudence Skorts and Vintage Jeans to our drop1 and 2 selection.
Misha and Puff AW22
Each and every Misha and Puff piece is special but the the knitwear especially so. The brand takes great pride in creating the most beautifully designed product using the highest quality materials resulting in stylish but unfussy pieces that will last a lifetime.
The cosiest knits for the AW22 season have not long landed here at Junior Edition, a beautifully crafted collection that includes sweaters, cardigans, skirts and leggings plus hats, scarves and mittens for when the weather turns really cold.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
Meadows: Romantic and Feminine Womenswear
We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!
We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!
Our Beautiful Brighton Store
It's been a while since we virtually opened our shop doors to those of you that aren't local or haven't visited - we thought you might like a little look around together with a few insider secrets and top tips of where to go and who to visit if you are ever Brighton bound.
We expanded into our bricks and mortar store back in July 2017 and were lucky enough to secure a unit in the heart of Brighton's bustling North Laine which is THE place to come for the best independent cafes, restaurants and shops. Hailed as Brighton's 'Bohemian Quarter' there's nothing you won't find here and we share space with a truly eclectic collection of businesses. You'll find flea markets to children's concept stores (that's us!) and literally EVERYTHING in-between. There's a real community spirit amongst traders and residents here which we are so proud to be a part of.
The Simple Folk
We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.
Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.
Beautiful Bachaā
We are delighted to welcome beautiful French brand Bachaā to Junior Edition for the first time this season. Created in Paris in 2019 as an expression of a love for and connection to India, the name Bachaā is the phonetic transcription of the name that parents affectionately give to their children in Hindi (pronounced BaTchaA).
Bachaā create the prettiest clothing using artisanal processes such as block printing and hand embroidered detailing, for this reason no two garments are quite the same, every piece has its own slice of unique!
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Slow Fashion
Junior Edition is now 5 years old and, with the passage of time, we have become increasingly aware of the impact the fashion industry is having on both the planet and the people producing the clothing itself. Whilst we have always tried to make carefully considered choices, how we might be able to positively influence the future based on our decision making now has become increasingly important.
In more recent times we have started to adapt our buying practices, shifting focus to support, and bring, small volume artisan produced brands to our customers who have expressed a growing desire for 'Slow Fashion'.