News Edition
Mini Rodini: Sport
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Mabli AW23
Mabli is a family-run brand based in Wales, specialising in natural knitwear for children, as well as an ever-growing offering for adults too.
Launched back in October 2016 (and stocked here at Junior Edition since AW18) Welsh designer Lisa Roberts is an experienced women's knitwear designer who often had envisaged her designs in miniature. Her passion for childrenswear design had always been strong, even before becoming a mother, and once Lisa started a family and returned to her roots in Wales Mabli was born.
The Dreamiest Collaboration TAO X Veja
When news of a collaboration between two of our very favourite brands reached my ears its fair to say I felt a frisson of excitement and when the first imagery came our way it was EVERYTHING I dreamed of too, truly a match made in heaven.
Made from environmentally friendly and sustainable materials and available in 3 fresh colour-ways, The Animals Observatory bring a playful twist to Veja's classic V-10 style.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
In-Store Preview Shopping Event - Talking Bobo
We are extra excited to throw open the doors to our beautiful Brighton shop this week as we are hosting an exclusive in-store preview shopping event for the very latest collection from the brilliant Bobo Choses.
Talking Bobo is the very first collection to launch for the forthcoming Autumn/Winter season and we are are thrilled to be able to invite you for an exclusive first look from the 11th to the 14th July, ahead of the online launch this Thursday 15th July.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
Poudre Organic: Para Sempre
Poudre Organic is the brainchild of Manon and Quentin who, having struggled to find affordable ecological and natural clothing for their third child, started to make a range of simple, practical and beautiful clothing for their daughters. Inspired by fabrics such as organic cotton muslin gauze and traditional, vintage styling this evolved into a much admired collection of clothing that other people both loved and wanted too and so in 2014, Poudre Organic was born.
As the name itself suggests, everything in the collection is organic and the clothing itself is ethically made in Portugal using only the softest organic cottons that are GOTS and OEKO-TEX certified as well as other low energy materials such as linen. Their designs are lovingly put together in small scale surroundings where the name of every seamstress is known to Manon and Quentin.
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Bobo Choses: For President
Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.
Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.