One Family: Three Beautiful Brands

One Family: Three Beautiful Brands

Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.

More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.

Bebe Organic : Beautiful and Unique

Bebe Organic : Beautiful and Unique

We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.

Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.

Emile et Ida

Emile et Ida

Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child. 

The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.

 

CandyLab Cool

CandyLab Cool

Candylab Toys have been a staple at Junior Edition for some years but our love has never once wavered in all that time and we are as besotted with them now as the very first time we set eyes on these brilliant vehicles.

Candylab Toys have drawn on a deep love of classic American cars to create the most exquisite collection of elegant and endearing wooden vehicles loved by both kids and adults alike, the gasps that they draw at the shop, especially from grown men, never ceases to make me smile!

The Animal Observatory X Reebok - Club C Revenge

The Animal Observatory X Reebok - Club C Revenge

The hotly anticipated third capsule collection from The Animals Observatory in collaboration with Reebok has finally landed and is has been getting a whole lot of love, not least here in the office!

The iconic Club C Revenge from Reebok has been re-booted and restyled by The Animals Observatory's Co-Founder and Creative Director Laia Aguilar, if there's one shoe you (or your kids) need in their wardrobe this season it's these. Wear them with anything and everything because they are THAT good!

Emile et Ida: AW20  - Au Clair De La Lune

Emile et Ida: AW20 - Au Clair De La Lune

Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics,  retro vibe and subtle colour palette.

Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!

New collection: Bobo Choses - A Dance Romance

New collection: Bobo Choses - A Dance Romance

We are thrilled to finally reveal the new collection from Bobo Choses for SS20, A Dance Romance. Inspired by the world of dance as seen through a child's eyes, the...
The Whimsical World of Maileg

The Whimsical World of Maileg

We welcomed the gorgeous Danish brand Maileg to Junior Edition this year. An irresistible collection of whimsical characters and accessories, modern Scandinavian in style and designed to appeal to the...
Retro A-Go-Go!

Retro A-Go-Go!

Is there anything quite as satisfying as a trip down memory lane? Reminiscing about the good old days in rose tinted glasses? I was fortunate enough to have been passed...
The Animals Observatory X Reebok

The Animals Observatory X Reebok

If you were to look up the phrase 'Match made in Heaven' online we're pretty sure that The Animals Observatory's collaboration with global sportswear brand Reebok would be way up...
Ingela's World - Retro Perfection

Ingela's World - Retro Perfection

We are so in love with Sweden-based illustrator Ingela P Arrhenius at the moment.  Her beautiful illustrations ooze 50's and 60's retro simplicity and she has a knack for creating...