News Edition
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
Emile et Ida: AW20 - Au Clair De La Lune
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!
Mini Rodini AW20: Für Elise
Mini Rodini never fail to impress; quirky, colourful prints that work as hard as kids play! It's one of those brands that is fun to buy and even more exciting to launch as little is revealed by way of 'sneak peaks' beyond the name of the collection. We get such a buzz launching the product after weeks of speculation on social media and there are always a few absolute gems in there that get folks super excited, and this season was no exception!
Autumn/Winter 2020 is an absolute cracker of a collection, with 3 chapters released across the months of July, August and September. Für Elise is inspired by classical music and art and there are so many fabulous new prints from Mozart pandas and cat choirs to notes and violas.