News Edition
Soor Ploom AW24: Wovens and Socks
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Soor Ploom Drop 3 Preview
The third and final drop from Soor Ploom is very nearly upon us and we can't wait to bring you the last pieces needed to complete your winter wardrobes.
With nearly 20 new styles incoming, you won't be short of choice and we will be adding the Agatha Tunic, Charlie and Imogen Overalls, Eloise, Enola and Tippi Pinafores, Jane Trousers, Mayes and Molly Skirts, Prudence Skorts and Vintage Jeans to our drop1 and 2 selection.
Bobo Choses Forever Now
Bobo Choses’ new AW22 collection Forever Now is all about time. What is time? Who is it? What does it want? Whilst it might prove to be a tricky thing for adults to get to grips with this is definitely not the case for children who have their own way of relating to it. For them, time is flexible, malleable, friendly, and a constant present.
The Simple Folk
We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.
Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
A Warm Welcome to L.F Markey
New to Junior Edition for the forthcoming Autumn/Winter season is London based brand L.F Markey. We have long admired, loved (and worn) pieces from their collection of minimalist but elegant women's workwear staples and adding them to our growing portfolio of ethically produced, sustainable fashion is something of a dream come true. No prizes for guessing what I'll be top to toe in this season!
And, as if that wasn't exciting enough, we are THRILLED to be partnering with Louise to exclusively bring you her long-awaited, debut children's collection.
Wynken: Disco Safari
If there was an award for best collection name of the season I feel sure that Wynken would be claiming first place with the fabulous Disco Safari!
Inspired by the song lyrics of French electro band Yella, Wynken has created a collection of warm and earthy tones with burnt orange, red earth and lion stripe combined with purple haze and hot blush pink and red. Whilst this season's prints are inspired by 70’s disco club flyers, African wax prints and animals of the savannah. Dream theme!!
Repose: The Other Side of Paradise
Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.
One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.