News Edition
Welcome True Artist!
We are absolutely delighted to welcome new brand True Artist to the Junior Edition family.
Join us in celebrating Summer with a collection where artistry is merged with natures calm. You'll find bird motifs, modern stripes and the brand's signature logo across over 50 easy-to-wear contemporary and colourful styles for creative kids up to the age of 13.
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Mabli AW23
Mabli is a family-run brand based in Wales, specialising in natural knitwear for children, as well as an ever-growing offering for adults too.
Launched back in October 2016 (and stocked here at Junior Edition since AW18) Welsh designer Lisa Roberts is an experienced women's knitwear designer who often had envisaged her designs in miniature. Her passion for childrenswear design had always been strong, even before becoming a mother, and once Lisa started a family and returned to her roots in Wales Mabli was born.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Ketiketa SS22
Ketiketa is an independent French brand founded in 2007 and directed by Alia Harbi, bringing together a team sharing a same clothing philosophy less is more and a same manufacturing ethic small is beautiful.
Ketiketa collections are designed in their studio in the fifth arrondisement of Paris and made in small-scale production in Kathmandu. Ketiketa promote traditional techniques, working intimately with artisans and small sewing workshops, as well as socially aware organisations.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
Wynken: Disco Safari
If there was an award for best collection name of the season I feel sure that Wynken would be claiming first place with the fabulous Disco Safari!
Inspired by the song lyrics of French electro band Yella, Wynken has created a collection of warm and earthy tones with burnt orange, red earth and lion stripe combined with purple haze and hot blush pink and red. Whilst this season's prints are inspired by 70’s disco club flyers, African wax prints and animals of the savannah. Dream theme!!
Bobo Choses: For President
Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.
Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.
