YELL Japan, or YELL World, is a Tokyo brand established in 2008 specialising in cute and imaginative blind box / gashapon characters. Every month they release new original characters that are both fun and heartwarming, and the brand has become known worldwide for its highly collectible blind box figures and characters - typically cats, Japanese foodstuffs and other kawaii designs. All our Yell blind boxes are directly imported from Japan and sold as collectible / art figurines.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.