News Edition
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Welcome to Weekend House Kids!
We are delighted to reveal, and give a warm welcome to, our first new brand of 2021, the marvellous Weekend House Kids!
Weekend House Kids was established in 2018, in Mataró, a small sea town North of Barcelona with the intention of designing and creating a premium quality children's clothing with a quintessential Mediterranean feel. As a brand they are committed to responsible and environmentally conscious manufacturing and proudly put awareness about the planet we live in first. Their collections too are very much inspired by the natural world, with flora and animals woven into their collections in the most charming of designs.
Bobo Choses: For President
Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.
Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.
Repose: The Other Side of Paradise
Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.
One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.
Mini Rodini AW20: Für Elise
Mini Rodini never fail to impress; quirky, colourful prints that work as hard as kids play! It's one of those brands that is fun to buy and even more exciting to launch as little is revealed by way of 'sneak peaks' beyond the name of the collection. We get such a buzz launching the product after weeks of speculation on social media and there are always a few absolute gems in there that get folks super excited, and this season was no exception!
Autumn/Winter 2020 is an absolute cracker of a collection, with 3 chapters released across the months of July, August and September. Für Elise is inspired by classical music and art and there are so many fabulous new prints from Mozart pandas and cat choirs to notes and violas.
Wynken: Fiesta Forever
Wynken is the most beautiful fashion brand from London, creating childrenswear that we stock from 6 months all the way up to 12 years. Established in 2014, Elbe Lealman (formerly Head Designer at the fabulous 'Folk') created Wynken after becoming a mother, realising her dream of creating a contemporary and creative children's clothing collection with a strong design and quality focus. Clothing that parents love to buy and children love to wear!
Fiesta Forever is a gloriously rich collection, muted tones combine with colours that pop! There are textured fabrics, beautifully bold prints, soft velour and faux fur jerseys and chunky alpaca knits. Colours include mallow pink, umber, otomi blue and buff and buttermilk tones together with burgundy and fiesta green plaid.
The Animals Observatory AW20 - A Love Story with Pop Iconography
The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!
Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!
New Collection: Repose - People
