News Edition
Welcome True Artist!
We are absolutely delighted to welcome new brand True Artist to the Junior Edition family.
Join us in celebrating Summer with a collection where artistry is merged with natures calm. You'll find bird motifs, modern stripes and the brand's signature logo across over 50 easy-to-wear contemporary and colourful styles for creative kids up to the age of 13.
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.