Junior Edition - the best fashion news for kids aged 0-7

Soor Ploom AW24: Wovens and Socks

Brooklyn based Soor Ploom are back with the most beautiful collection for the AW24 season. The first drop, Wovens and Socks, consists of over 30 pieces crafted from the finest materials, in the most beautiful colour palette and prints. From denim jeans and pinafores, to pretty printed skirts and blouses and reversible quilted gilets in organic cotton (plus a whole lot more besides).

September 06, 2024 — Miriam Davies

Tags: Berry Stitch Print Biotint Blouse Caffe Clementine Dress Denim Dress Dungarees Edith Dress Elvira Gilet Elvira Vest Ethical Filipa Skirt Frannie Jean Gingham Imelda Blouse Jeans Licorice Louisa Blouse Luna Tunic Mavis Skirt Mineral Dye Minnie Pinafore Natural Dye Needlepoint Print Organic Cotton Overall Ozone Wash Pedra Pinafore Skirt Slow Fashion Socks Soor Ploom Spice Sustainable Thistle Print Tillie Overall Tippi Pinafore Tunic Wovens

Misha & Puff Fall Collection

We're delighted to introduce the Fall '24 collection by Misha & Puff. We're stocking over 120 pieces from Drop 1 and for the first time includes a range of denim styles which pair perfectly with Misha & Puff's classic t-shirts and tops. These heirloom quality pieces feature new season colours and prints in cosy Merino Wool and Pima Cotton. New for Fall '24, Misha & Puff's denim collection features premium quality denim pieces crafted in Japan.

August 10, 2024 — Miriam Davies

Welcome True Artist!

We are absolutely delighted to welcome new brand True Artist to the Junior Edition family.

Join us in celebrating Summer with a collection where artistry is merged with natures calm. You'll find bird motifs, modern stripes and the brand's signature logo across over 50 easy-to-wear contemporary and colourful styles for creative kids up to the age of 13.

June 13, 2024 — Emma Ronicle

Tags: Art Artist Bird Motif Collaboration Comfortable Contemporary Creative Environmentally Conscious Environmentally Friendly Ethical Etudes Limited Edition Logo Motif Nature Organic Cotton Stripe Striped Stripes Sustainable True Artist

Senger Naturwelt

Senger Naturwelt was founded in Germany in 1985 by husband and wife team Volker and Sabine Senger. With passion, great humour and in harmony with nature they create and produce unique and timeless heirloom quality soft toys, using all natural materials and a high ecological standard.

The first animals Senger Naturwelt created were the mouse family. Wanting to create a unique gift for a friend's daughter, they started with a sketch that became a quirky mouse character. Sabine worked in children's books publishing and her animals are inspired by The Wind in the Willows.

May 11, 2024 — Georgia Ashby

Misha & Puff Summer 2024

We're delighted to bring you a preview of Misha & Puff's Summer 2024 collection which launches on Tuesday 7th May at 4pm BST. For the first time Misha & Puff is available for sale in our Brighton store and we're also stocking a range of Pima cotton pieces from the baby collection in store and online.

We think this is designer Anna Wallack's best collection to date and we are excited to be stocking over 120 styles of this wonderful collection.

April 30, 2024 — Georgia Ashby

Polka Dot Club New Collection

Handmade with patience and care, the Polka Dot Club is a collection of heritage toys created by second-generation teddy bear maker Jen Murphy. Each piece is made using natural materials and techniques employed by the finest toy makers over 120 years ago, all the while adding contemporary elements bringing heritage toy making into the 21st century. These are special friends that pay homage to the past but are wholly modern playthings for today. They are heirlooms for now and forever.

April 24, 2024 — Georgia Ashby

Bonjour SS24 Exclusive Styles

We have collaborated this season with Bonjour designer Anne Millet to produce four very special pieces exclusively for Junior Edition in the prints and colours of the SS24 collection. We selected our customers favourite blouse shapes - the Ibiza top and the Handsmock blouse - in our favourite fabrics of the season: the delicate Prairie In Bloom soft pink floral, pretty blue Jacquard Flower Check and the beautiful sheer woven check in natural. All pieces are designed to compliment the new SS24 collection from Bonjour and slip effortlessly into your summer wardrobe. Don't miss this very special collaboration, whilst stock lasts.

April 04, 2024 — Georgia Ashby

Apolina SS24 Preview

Apolina's SS24 collection brings the mood of a group holiday in a beautiful old Mallorquin house – card games over breakfast, barefoot adventures in the gardens and late dinners in pretty dresses. Friends become like sisters and the magic of summertime childhood is all around.The eclectic colour palette brings together highlight pops of mango, seafoam and blue jay alongside subtle natural tones of dove, pale rose, milk and wren. Fun, vintage inspired prints convey the off-beat mood of the collection, giving kids the chance to create their own unique vision.

March 10, 2024 — Georgia Ashby

Tags: Agnes Pini Alma Jumpsuit Apolina Apolina Kids Bellflower Cocoa Bellflower Wren Betsy Blouse Blouse Blue Jay Cece Short Set Corwen Calico Milk Dora Dress Dove Dress Embroideries Embroidery Fira Blouse Gigi Blouse Handsmock Handsmocking Hilda Romper Ina Dress Jane Dress Jumpsuit Lavender Maren Dress Milk Mint Nellie Dress Organdie Solva Pale Rose Pendine Jaquard Retro Sea Foam Short Set Solva Spring Stevie Dress Summer Verna Short Set Vintage Wren

Misha & Puff x Julie Daleyden

The eagerly awaited Spring drop 1 from Misha & Puff launched on the 8th of February and as always we were overwhelmed with the love for this beautiful collection with many pieces selling out in the first few minutes.

Some of the most popular styles were created in collaboration with artist Julie Daleyden, an illustrator and textile designer hailing from Lille in the very northern part of France.

February 20, 2024 — Emma Ronicle

Tags: A Pant Bloom Boxy Top Clover Daleyden Dove Fete Finch Hair Accessories Hair Scrunchie Happy Moon Julie Daleyden Long Sleeve Top Maisie Tee Marzipan Misha & Puff Misha and Puff Moonlight Organic Cotton Pewter Pima Cotton Pistachio Sadie Skirt Sparrow T-Shirt Tee Tomato Wren

Mini Rodini: Sport

The brand new collection from Mini Rodini is here! Drawing its inspiration from the forthcoming Summer Olympics and Paralympics in Paris together with iconic sporting legends such as Serena Williams, Magic Johnson and Arnold Schwarzenegger, "M. Rodini Sport' is a wonderfully fun and colourful collection that celebrates physical activity as diverse as hiking, jogging, basketball, tennis, weightlifting and swimming.

January 30, 2024 — Emma Ronicle

Tags: Baby Baby Clothing Baby Fashion Basketball Basketball Squirrel Cassandra Rhodin GOTS GOTS certified Hiking Hiking Owl Jogging Kids Kids Clothing Kids Fashion Medals Mini Rodini Olympics Organic Organic Cotton Owl Recycled Recycled Polyestar Sport Sporting Squirrel Sustainble Swimming Tencel Unisex Weight Lifting

Bobo Choses: A Folk Song

Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.

“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.

January 12, 2024 — Emma Ronicle

Tags: A Folk Song adult baby baby pants bag BCI cotton bermuda bloomer blouse Bobo Choses Bobo Choses Adult butterfly carnival cocoon pants colour block crazy mask cropped cropped t-shirt culotte dancing giants denim denim jacket denim pants dress drum fireworks folk festival folklore folkloric happy mask harem pants hat hoodie hoody jacquard jersey joggers jogging pants kids landscape leggings mask masks multicolour OEKO-TEX certified organic cotton overall pants playsuit raglan rainbow recycled ribbon ruffle school bag shorts smiling mask socks striped stripes sweatshirt swim shirt swim shorts t-shirt tank top terry tomato top tote tote bag trouser vichy woman womens woven

Konges Sløjd's Doll Universe

Konges Sløjd, the most beautiful brand haling from Copenhagen in Denmark, is fast approaching its 10th birthday. A treasured member of the Junior Edition family for close to 6 of those years now, Konges Sløjd was founded by Emilie Konge Breindal back in 2014 and she remains instrumental in all of the product designs to this day.

The brand's design philosophy is simply to create unfussy, functional and quality driven toys, homewares and clothes that are produced in a way that is kind to the environment and everything that they make is so wonderfully Scandinavian in style.

December 07, 2023 — Emma Ronicle

Tags: Baby Bouncer Baby Doll Baby Doll Bouncer Baby Doll Carrier Baby Doll Clothing Baby Doll Dress Changing Bag Creative Play Danish Danish Design Doll Doll Accessories Doll Bedding Doll Clothing Doll Dress Doll Pram Doll Stroller Doll Universe Imaginative Play Konges Slojd Learning Through Play Pram Role Play Scandinavian Shopping Cart Stroller

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