News Edition
New Year - New Us!
The year has barely started to draw to a close but we are sitting on some exciting news for 2022 that is too exciting not to share with you now. Changes that will transform and streamline our online business enabling us to provide a truly first class service for all of our lovely customers.
Those of you that have been with us from the beginning might recall our very humble beginnings, a tiny online business run by Georgia from the spare room of our house! In the six years that have followed, amidst the birth of babies, a global pandemic and Brexit we have slowly grown to the business you know now, with a bricks and mortar store in the heart of Brighton's bustling North Laine and a warehouse distribution centre along the coast in Newhaven.
Petit Nord - A Uniqua Collaboration
New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.
Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.
The Simple Folk
We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.
Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.
Hvid - Soft, Pure and Kind
Belgium based Hvid, founded by Caroline Camerlynck, make exquisitely crafted knitted goods for babies and young children. From blankets and booties to cold weather accessories, cocoons and comforters. These are heirloom pieces to treasure, perfect in every way.
When the Danish speak of ‘hvid', they speak of the purest colour of all: white - a colour that is as fresh as snow and soft as milk. Interestingly, every Hvid design is first made in pure white, to create the finest subtleties in the pattern and find the perfect weight. There is a genuine commitment to producing the very finest, luxury, soft knitted goods possible that is reflected in the beauty of every piece produced.
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
A Warm Welcome to L.F Markey
New to Junior Edition for the forthcoming Autumn/Winter season is London based brand L.F Markey. We have long admired, loved (and worn) pieces from their collection of minimalist but elegant women's workwear staples and adding them to our growing portfolio of ethically produced, sustainable fashion is something of a dream come true. No prizes for guessing what I'll be top to toe in this season!
And, as if that wasn't exciting enough, we are THRILLED to be partnering with Louise to exclusively bring you her long-awaited, debut children's collection.
Tin Robots: Reborn and Redefined
As huge fans of traditional toys, we have been on the look-out for classically designed, wind-up tin toys for some years now but until this year everything we have loved has unfortunately been made with the adult collector and not children in mind. Aesthetically still enormously appealing to all ages but not something we could realistically stock and safely sell to our young folk.
Then along came the MARVELLOUS Mr & Mrs Tin.
In-Store Preview Shopping Event - Talking Bobo
We are extra excited to throw open the doors to our beautiful Brighton shop this week as we are hosting an exclusive in-store preview shopping event for the very latest collection from the brilliant Bobo Choses.
Talking Bobo is the very first collection to launch for the forthcoming Autumn/Winter season and we are are thrilled to be able to invite you for an exclusive first look from the 11th to the 14th July, ahead of the online launch this Thursday 15th July.
Atelier Stella - Handmade in Brighton
One of very first things that drew me to Brighton (the sea aside) was how full of colour and creativity it is. It is such a vibrant city that has long attracted people working in the creative industries and we are lucky to be surrounded by some hugely talented people making the most beautiful things.
We have been fans of Stella Baggott, a Brighton based contemporary Ceramacist, for quite some time now. Her playful, handcrafted homewares are both beautifully quirky and completely irresistible and it is with great delight that we welcome Atelier Stella to Junior Edition, both in-store and online.
Dook - Small Batch Salt Soap
We have recently welcomed Dook Soaps to the Junior Edition family and, if you're a Brighton local, you might have already noticed them in-store.
Dook, which quite literally means 'to dip, plunge or bathe', are a small but perfectly formed company hailing from Edinburgh. They make the most extraordinary salt soap, in small batches, using only the finest organic ingredients and essential oils. Once you've used one believe me, there is no turning back!
Bebe Organic : Beautiful and Unique
We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.
Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.