PèPè is a heritage children's footwear brand entirely designed and handmade in Italy, and the original concept of the brand dates way back to 1966 when its founder Erideno Pizzetti trademarked the brand. In the eighties his son Dario joined the company and began supporting his father producing shoes 100% on site and broadening the design range. Towards the late nineties, Dario’s wife Paola joined the company and developed the idea of seasonal collections. The current identity of Pèpè, hand-made children’s footwear, began to take shape.
Iconic and refined, a benchmark of Italian craftsmanship, PèPè shoes have won an international reputation as a premium Italian brand. Each pair is handmade in Italy, using traditional handcrafted workmanship and only the finest materials, combining contemporary touches with heritage-inspired design.
In recent years Alessio, Pizzetti’s third generation joined the PèPè family business adding innovative techniques whilst remaining true to the brands craftmanship and heritage roots, bringing Italian craftsmanship into the future. Made like in the old days, and inspired to distinctive style and craftsmanship since the early stages, PèPè hand-made children's shoes are fresh, unique and genuine.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.