Includes new season Bobo Choses, Tinycottons, Konges Slöjd, The Animals Observatory, Beau Loves and Mini Rodini.
Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.