Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.