News Edition
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.