News Edition
Welcome Iver & Isla
We are absolutely delighted to welcome Iver and Isla to Junior Edition for the Autumn/Winter 24 season and are excited to share their story with you. We have long admired their beautiful collections and, from the feedback we have received on our social media channels, its a brand that we know lots of our lovely customers adore and are thrilled to see us stocking too.
Bonjour AW24
Bonjour AW24 Exclusive Styles
Apolina: Our AW24 Preview
The brand new collection from Apolina launches next Thursday 26th September. A homage to craft that plays on their love of patchwork and embroidery, this season is a story of layering and cosy, eclectic styling. Folk inspired florals to be mixed and matched in your own way.
We have selected 17 stunning styles that we know you're going to fall in love with and are delighted to share a first look at our beautiful AW24 edit with you.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
Wonderfully Whimsical - Little Cotton Clothes
Little Cottons Clothes are back with a wonderfully whimsical collection for the Spring/Summer season. Think vintage inspired floral dresses and rompers, seersucker gingham shorts and dungarees, tulle trimmed tutus and broderie anglaise layered blouses inspired by nature and carefree Summer days.
A collection of over 20 pieces, for both babies and older children up to 8 years of age, that are perfect for the Spring / Summer season - light weight and airy, comfortable and floaty, evocative of fun-filled, warm summer days from yesteryear.
Bonjour: The Little House On The Prairie
AW22 is our fourth season with Bonjour, and the collection, entitled "Little House On The Prairie", may well be our favourite so far. Brimming with pieces that showcase traditional techniques such as embroidery, smocking, quilting and block-printing in colours, prints and textures influenced by designer Anne Millet's love of travel.
Oeuf: Heavy Petal
Brooklyn based Oeuf are a family-run studio and one of our longest-standing sustainable children’s brands. Formed back in 2002 by husband and wife team Michael Ryan and Sophie Demenge, they have been with us here at Junior Edition since the Spring/Summer season of 2018 and continue to delight us season after season with their beautifully playful childrenswear collections.
Combining intuitive design with a clean and simple style this is clothing that is designed to be loved hard and handed down. We know from personal experience how well it wears and washes and how enduring the styles and designs are having been passed from one child to the next here.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Lali Kids: Inspired By Traditions From The Past
Lali Kids are new to Junior Edition for the Spring/Summer season of 2022. A line of clothing for both babies and older children that is rooted in nostalgia and draws its inspiration from historic traditions. Every new collection is as beautiful as the last - these are pieces to be played in, cherished and then passed down to be worn and loved again.
Lali Studio is a women-led collective that was founded by designer Kinnari McDevitt back in 2015. Passionate about native Indian textiles that are reminiscent of her own childhood, her collections showcase the traditional crafts of artisan printers, weaver and makers.
Petit Nord - A Uniqua Collaboration
New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.
Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.
Bebe Organic : Beautiful and Unique
We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.
Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.