Emile et Ida

Emile et Ida

Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child. 

The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.

 

Wynken: Disco Safari

Wynken: Disco Safari

If there was an award for best collection name of the season I feel sure that Wynken would be claiming first place with the fabulous Disco Safari!

Inspired by the song lyrics of French electro band Yella, Wynken has created a collection of warm and earthy tones with burnt orange, red earth and lion stripe combined with purple haze and hot blush pink and red. Whilst this season's prints are inspired by 70’s disco club flyers, African wax prints and animals of the savannah. Dream theme!!

Soor Ploom

Soor Ploom

Production lines have been seriously affected by Covid-19 this year which has meant multiple drops of products across almost all of our brands throughout the year. Rather excitingly that means that we still have some gorgeous product to launch for the AW20 season and there is a wonderful buzz around the final instalment from Soor Ploom launching Monday 14th December at 3pm UK time.
Soor Ploom is SUCH a beautiful brand, producing collections that are both classic and simple but far from ordinary. Crafted from the finest fabrics including soft linens and fine cottons and manufactured both ethically and sustainably. Soor Ploom is all about the appreciation of quality over quantity.
A Warm Welcome to Little Cotton Clothes

A Warm Welcome to Little Cotton Clothes

Welcoming any new brand to Junior Edition is always exciting and with two adventurous and active daughters of our own this is one that is especially close to our hearts as the range fits so perfectly with our own lives.

Little Cottons Clothes was founded by sisters Imogen and Leonie, who themselves have five children between them. When their daughters were born they struggled to find any clothing to suit their needs - simple, beautiful, traditional pieces that were as affordable as they are desirable. With a determination that can only be admired they set about creating their own clothing line, drawing inspiration from their own childhood experiences, growing up in the English countryside surrounded by adventure, fun and laughter.

Rylee + Cru AW20: Enchanted Forest

Rylee + Cru AW20: Enchanted Forest

Rylee + Cru is a gorgeous childrenswear collection founded by Californian illustrator Kelli Murray and designed in the United States, drawing inspiration from her own young family. There is an inherently vintage feel to her collections; each garment is hand-dyed and super soft making the clothes as comfortable as they are beautiful to wear.

Their latest collection, entitled 'Enchanted Forest' draws inspiration from enchantment and the extraordinary imagination of children, a magical place that reveals a world of mystery. Cast your mind back to being a child, running through the forest, building forts and becoming fairies in a kingdom surrounded by wild life where mushrooms and wild flowers form a pretty blanket on the forest floor. This collection is just SO PERFECT for Autumn!