Tokidoki, which translates to sometimes in Japanese, was created in 2005 by Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. The brand has amassed a cult-like following for its larger-than-life characters. Simone Legno is Tokidoki’s Creative Director and from a very young age developed a deep love of Japan and a fascination with world cultures, creating eye-popping aesthetic and criminally cute characters such as the Unicornos, Cactus Friends, Donutella and more.
