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The Simple Folk is a minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes that are easy to wear, easy to wash, and easy on the senses, so they can support your children for years to come.
The Simple Folk was started by two mothers and friends Jamie Morea and Abigail Brown. Both had been on a similar journey that had awakened them to the beauty of gentle parenting, minimalism, free play, natural and organic materials, and eco-friendly living. Together they created a brand that reflected their lifestyle and philosophy - versatile, timeless pieces that were luxuriously soft, practical, pattern-free, made with non-toxic fabrics and dyes, and created in an environmentally and socially conscious way. All clothing is handmade with love in Portugal in an eco-friendly factory using green energy and sustainable practices. Artisans are paid fairly and honoured and respected, enjoying all of the perks associated with their esteemed profession, including ample breaks and private health care.
The Simple Folk's collection is all about sustainable, practical, timeless pieces that support wild-hearted play, further ethical production standards, and are healthy and toxin-free for our little ones and our planet. Always.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.