Beau Loves was founded in 2010 by Faye Wilde. After studying Fashion at Central Saint Martin’s and hot-footing it between London and Paris, starting a children’s label was never the plan. But the old cliché is very real, your whole world changes once you have a baby, and now Faye wouldn’t want it any other way. Inspired by her fearless, fun-loving little boy Beau, and the stuff he loves, his personality is stamped over every inch of each collection.
The Beau Loves brief is to create a quirky collection of gender-neutral clothes (where possible) that are adventurous, fun, stylish and creative. Beau Loves aim is always the same - to be unique, to stand out from the masses and to match to the beat of their own drum, as all children are unique and we should celebrate this.
All Beau Loves jersey and fleece fabrics are now made with recycled fibres - off cuts from the garment industry re-worked into new textiles. Faye aims to continue this throughout each season and be more mindful as a business when choosing the finishes and materials used for each collection. As always, look out for the positive handwritten messages from Beau himself hidden throughout the collection, to be discovered and enjoyed.
