Apolina SS25 Preview

Apolina SS25 Preview

We're delighted to bring you a preview of our selection from Apolina's SS25 collection which launches at 1pm GMT Thursday 27th February. These beautiful heirloom pieces are designed in England and ethically crafted in India by a family run business. Each style is seasonless and has been designed to be layered up or dressed down depending on the weather, to encourage maximum wear and minimum waste and to help remove the idea of disposability in fashion. These dresses, blouses and shorts sets are produced using the highest quality cotton and linen with beautiful embroidery and hand finished details. 

Kamso: Inspired by African Heritage

Kamso: Inspired by African Heritage

We are delighted to welcome Kamso to Junior Edition for the first time this season. Founded by Seyi Sokoya, it is the most beautiful children's lifestyle brand, ethically made and inspired by African heritage. For boys and girls up to 8 years of age.

Seyi was inspired to create Kamso after graduating. She became a mother during her last year of university and had noticed that children's clothing lacked the authenticity she associated with African heritage with African inspired clothing often relying heavily on the use of intense prints in their design.

The Simple Folk

The Simple Folk

We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.

Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.