Wee Gallery was created by graphic designer Surya and her teacher husband Dave with visual geometric black and white drawings of animals to help their baby’s brain develop. These continued to entertain their son Siddu as he got older as he could learn and ask questions about all the animals, and now Sid and his sister Anya help to choose the animals and influence the designs.
The brand focuses on simple high-contrast visual graphics, usually featuring different animals, to engage babies and promote infant brain development. They also strive to use eco-friendly materials and ecologically and socially sustainable practices, including paying a fair wage and minimising the use of plastics and using GOTS certified organic cotton.