Gray Label

Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids.  The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions.  Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.

Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too.