Tokidoki

Tokidoki, which translates to sometimes in Japanese, was created in 2005 by Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  The brand has amassed a cult-like following for its larger-than-life characters. Simone Legno is Tokidoki’s Creative Director and from a very young age developed a deep love of Japan and a fascination with world cultures, creating eye-popping aesthetic and criminally cute characters such as the Unicornos, Cactus Friends, Donutella and more.