🍁 25% off selected AW24 clothing collections and up to 70% off previous seasons collections in our seasonal sale 🍁

Includes new season Bobo Choses, Tinycottons, Konges Slöjd, The Animals Observatory, Beau Loves and Mini Rodini.

Tokidoki

Tokidoki, which translates to sometimes in Japanese, was created in 2005 by Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. The brand has amassed a cult-like following for its larger-than-life characters. Simone Legno is Tokidoki’s Creative Director and from a very young age developed a deep love of Japan and a fascination with world cultures, creating eye-popping aesthetic and criminally cute characters such as the Unicornos, Cactus Friends, Donutella and more.

47 products

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About Us

Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.

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