Olli Ella was founded on the idea that just because something is made for a nursery, it needn’t look out of place elsewhere. Every piece in the Olli Ella collection is made for a child’s space, but looks fabulous in grown-up spaces too.
Olli Ella was born in 2009 In London, England. Sisters Chloe and Olivia Brookman set out to create a collection of nursery furniture and baby bedding that was playful, iconic, and above all, beautifully made. Since its launch, Olli Ella has garnered a devoted following, with an ever-expanding collection of pieces for childrens’ spaces. Chloe and Olivia draw inspiration from their children and from their own childhoods. Olli Ella designs are nostalgic at the same time modern, capturing the hearts and admiration of parents, children and design influencers worldwide.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts. In 2020 we extended our selection to include womenswear and lifestyle products for the whole family.